Chota Nawab Saif Ali Khan has beaten Bollywood Don, Shahrukh Khan at the Ad game. He is ahead of Shahrukh Khan in the ad visibility ratings.

In the AdEx Survey, prepared by TAM Media Research, TV ads featuring Saif Ali Khan appeared for around 45 lakh seconds last year, while Shahrukh Khan was lagging behind with 42 lakh seconds and Amitabh Bachchan was third with 32 lakh.

Surprisingly cricket heroes lagged behind with only Sachin Tendulkar and MS Dhoni figuring in the list of 10 most visible celebrities in TV ads and there were no other sports heroes in the list.

Hrithik Roshan came at the fourth position in the ad visibility list, while Kajol became the highest rank women at the fifth position. Preity Zinta, Aishwarya Rai Bachchan and Juhi Chawla rounded off the top 10.

Juhi Chawla beat off competition from current stars like Priyanka Chopra, Bipasha Basu and Kareena Kapoor.

However, Shahrukh Khan and Amitabh Bachchan continue to endorse the largest number of brands. In 2007, King Khan marched ahead with 39 brands while Big B was brand ambassador for 36 brands.