Close on the heels of Sony Ericsson, Samsung has also announced the release of two new handsets. Both the phones are stylish and imitate high end fashion accessories. The new models target the middle to high end of the customer base.

The Samsung Soul features a 1 GB memory, 3 Mega pixel Camera, and a 16M Color TFT display. All other features like Bluetooth, FM Radio, video playback etc are also included. The handset comes in five beautiful colors and is very attractive.

L700 is a bar type handset. It is designed keeping comfort and convenience of users as the focus. This hairline pattern phone features a two mega pixel camera with flash Light Emitting Diode (LED). It has a high speed browser, office document viewer and all other features of high end phones.

The pricing has not yet been released. The phone is likely to be available in the markets later this year. Samsung is also targeting the European Markets.