Bollywood couple Ajay Devgan and Kajol launched an annual speed dating event on Radio One last Friday. Titled Dating Fatafat , it is aimed at lonely time pressured executives and youth of Mumbai who wish to meet their soul mates ,fast and quick.

Kajol and Ajay have launched the annual event in order to promote their new movie, U Me aur Hum. This movie marks the directorial debut of Ajay and is set to release on April 11. It stars Ajay and Kajol as the lead pair. It is set to clash with Krazy4 the home production of Rakesh Roshan though the latter does not have any big stars.

Dating Fatafat is aimed at young working professionals in the city. It helps them expand the network of their friends and possibly meet their future partners. The premise behind speed dating is that most people make up their minds about liking partners in the first 30 minutes of meeting them.

The contest began on 20 February and ran for a week, with calls for entries in 30 second spot on Radio One. A panel on Radio one selected 10 most eligible men and women each who were invited to participate in this fun evening event.

Kajol and Ajay expressed happiness to launch this event. They encouraged participants to do their best. The movie they hope to promote by this event encourages every one to Come, Fall in Love.

Ajay and Kajol are hoping to be second time lucky after their first success ‘Pyar Tho Hona Hi Tha’.