Having tasted failure from the debacle of movies like Aaja Nachle, Tashan, and the recent Thoda Pyar Thoda Magic, Yash Raj productions has changed its strategy and is going all the way to promote its movie Bachna Ae Haseeno.

Yash Raj had earlier restricted promos to 2-3 weeks before a movie release but now the media is being bombarded with Bachna Ae Haseeno promos, a good 2 months in advance.

Result is that the movie and its music is receiving the biggest buzz this season.

The positive word to mouth about the movie may do well for the movie as well as the fortune of its hero Ranbir Kapoor who may get his superstar status finally only with this movie.

The music is creating a frenzy with the fusion version of the Kishore Kumar song which is the title number having created a big impression. Another title, Khuda Jaane has also entered the top-3 songs of the music charts. Vishal Shekhar who have composed the music are riding high on the waves of success.

Yash Raj must be pleased that its strategy is so far successful and now the buzz must translate to box office results too after the movie is released.