Superstar Rajnikanth’s movie Kuselan is being promoted on an unprecedented scale in U.S.A.

For one, several 25-feet-high cutouts of the south Indian superstar are being unveiled for the first time at several places to coincide with its release. The big budget film, in both Tamil and Telugu - where it is titled “Katha Nayakadu” - was released on July 31 in 50 centers all over the US. This is a record for a South Indian movie in the country.

Rajnikanth cutouts will be seen at cinemas showing “Kuselan” in New Jersey, Dallas, Houston, Chicago and San Francisco. They were made in India and shipped to locations in the US, according to a press release.

The cutouts are part of the film’s promotion by Pyramid Saimira Group, parent company of FunAsia that operates the largest chain of theatres in North America showing Indian films. Pyramid has acquired the global rights of “Kuselan”.

The film is expected to become the first south Indian movie to potentially feature in the top 10 for the weekly gross in the US, the press release said. Rajnikanth is the second highest paid actor in Asia after Jackie Chan with a huge fan following worldwide.