Real life lovebirds Saif Ali Khan and Kareena Kapoor have bagged the famous Airtel brand advertisement.

Earlier Airtel was endorsed by the pair of Madhavan and Vidya Balan. Now Chote Nawab and Bebo will scorch the screen with their on screen chemistry in the new Airtel ads.

The two have become a hot pair, wanted by many brands for endorsements. The trend of Bollywood couples endorsing products is catching on. So there are John Abraham- Bipasha Basu, Kajol- Ajay Devgan and so on in various advertisements.

According to a source, “Saif Ali Khan and Kareena Kapoor are the hottest couple when it comes to brand endorsements. They’ve been paid a whopping amount to come together for these two brands. They will shoot for the Head & Shoulders ad soon.”

Saif and Kareena are appearing in the Head and Shoulders ad together. In the Head & Shoulders ad, Kareena is seen just for a split-second, but any brand that has them both on board will eventually use them together Rumour has it that Saif Ali Khan has 12 brands, while Kareena Kapoor has seven in her kitty.

Soon, Kareena Kapoor will be seen endorsing leading jewellery and lifestyle brands. Bebo was reportedly paid Rs 5 crores for the Vivel soap ad that marked the foray of the ITC group into soap brands. Kareena is now touted as the highest paid endorser and commands a price given only to male models. The power couple is now, clearly at the top in brand endorsement market.