Reality show Bigg Boss started out big, on Colors channel garnering maximum viewer ship in its time slot among general entertainment channels (GECs). Over four million viewers sat glued to their TV sets watching various contestants.

According to Audience Measurement and Analytics Limited’s overnight TV audience measurement system, Amap, Bigg Boss, the Indian version of popular British reality show Celebrity Big Brother got an average television rating point (TRP) of 1.4 between its 10:00-11:45 pm time slot Sunday in the North, East and West Indian regions.

The channel Colors, on which the show Bigg Boss is being aired, emerged winner in the time slot, leaving behind major players like Star Plus that garnered an average rating of 0.8 closely followed by Sony TV whose rating was pegged at 0.7 by Amap.

Though the show Bigg Boss was slated to air for only an hour, it went on for 45 minutes more, thanks to a glittering affair when all the 14 contestants were officially introduced.

The female contestants include Television actors Ketaki Dave and Rakhi Vijayan, item girl Sambhavna Seth, actors Payal Rohatgi and Monica Bedi, non-celebrity Elina apart from British TV reality star Jade Goody. Jade Goody carries a notorious image having featured on Big Brother the original show in Britain where she tortured Shilpa Shetty with racist slurs.

Male contestants include model-actor Zulfi Syed, music reality show winner Debojit Saha, MTV Roadies 5.0 winner Ashutosh Kaushik, TV actress Shweta Tiwari’s estranged husband Raja Chaudhry, Congress member Sanjay Nirupam, Rahul Mahajan - son of late Bharatiya Janata Party (BJP) leader Pramod Mahajan - and comedian Ehsaan Qureshi

The show will be hosted by Shilpa Shetty, winner of Big Brother and she will feature only in weekend episodes where there are elimination rounds. The rest of t the contestants will have to spend three months in a specially designed home with 24 hours monitoring under cameras.

Bigg Boss has attracted viewers with controversies galore at the start itself.