Come Friday and the team of Rock On will get a taste of the response to their movie.

The cast and crew are waiting with baited breath as D- Day approaches and the last round of promotional activities are wound up.

With regard to promotion, Rock On has been very aggressive. Producer and actor, Farhan Akhtar says, “Making sure you are on TV, heard on radio, have a presence on the streets - things like that are important. And we have done a couple of concerts. Holding a concert was a big deal because apart from it being the first time any movie has done a concert with the cast, it gave a great platform for us to interact directly with the audience of the movie.”

Director Abhishek Kapoor adds, “We have been so authentic about our presentation on the film and we have used that to tell the people that this is what you are going to get when you go to the theatre and that’s what people want to see.”

The film also marks the debut of television star Prachi Desai, who is only too happy to have quit the small screen.

“Frankly, after playing a mother of six on television, this wasn’t tough. It’s always said that films are always male-dominated and on TV it’s the female who is the protagonist. Now that I know very clearly what the truth is. I did my share on TV and now this is also an experience,” she says. Actor Purab Kohli feels that his bearded look does wonders for the movie’s image.

So is all the packaging of the movie attractive to viewers. The team has to wait till Friday to find out.