Aamir Khan is going all out to promote his upcoming release Ghajini. He has planned a unique online promotional campaign for the movie.

Now instead of opting for a typical “teaser promo” followed by big theatrical promo technique, Aamir Khan has suggested his filmmakers to start work on a never seen before kind of, very user friendly, interactive website for the film.

According to a source, “A leading website company that has been handling the personal website of Aamir shall now be doing the Ghajini film website.”

”Aamir has been giving his creative inputs for the same which include a specially shot promo just for the website. Internet savvy Aamir knows power of the e-medium in today’s times very well and he is confident that a stronger buzz will be created through it.”

Online promotion costs much less money than T.V. promotion and is a much more versatile medium.

The official promotion of the film is set to begin around Diwali time, that’s by end of October. Aamir Khan intends to get the website for the film ready by that time. There are also chances of starting a mobile phone website for the film as well. If it goes through, Ghajini will be the first Hindi Movie to have a mobile website.

The movie is set to release on December 26th.