Motorola has launched the Motojewel, a fashion phone. It targets those who intend using their mobile phone to make a fashion statement.

Looks are the USP of the Motojewel. It is a light weight handset featuring a borderless touch sensitive external display. It sports a 3D crystal cut mirror finish with a jewel like design. The keypad is purple.

It has a 2 megapixel camera, Bluetooth with A2DP and push email capability. The touch sensitive keys can be used to operate the Windows Media player 11. It also comes with a small stylish carry case. The pricing has not yet been revealed. It is expected that it will sell for about ₤ 99 in UK in the month of November.

Andrew Morley, VP Marketing of Mobile Devices, Motorola said “ Motojewel combines fashion-forward trends with the latest in premium mobile design and inventive controls to deliver a unique and mesmerizing mobile experience.”