After the super success of Om Shanti Om and the great buzz enjoyed by forthcoming pic Billo Barber, Shah Rukh Khan’s Red Chillies Entertainment is set to invest Rs 100 crore in three new projects to roll out next year.

This includes a Rs 60-crore flick with computer-generated special effects starring Shah Rukh Khan himself and two medium-budget films, each with a budget of Rs 20-25 crore

“We will finalize the script, cast and director for the two medium-budget films by this month,” said. Shah Rukh Khan.

Red Chillies also plans to set up a film studio in India on the lines of the Hollywood studios. “This will be one-of-its-kind project in Bollywood. We will require huge space for this. We are yet to finalize the location, but it will not be viable to build this project in Mumbai,” Shah Rukh Khan added.

Shah Rukh has also decided to make a major foray into television show productions through a separate entity under Red Chillies, called ‘Idiot Box’. “We will focus on production of lifestyle shows and will provide a cinematic experience to TV shows. We are currently finalizing the shows which will soon start production,” Shah Rukh Khan said.

Apart from movie and TV production, Red Chillies also has presence in leasing of movie production equipment and visual effects. “We have already done special effects for Om Shanti Om, Chak De and Drona. We plan to double the present headcount of 140 employees in this venture by this year,” Shah Rukh Khan said.

Shah Rukh said he is also open to the idea of roping in a big industrial house for co-productions in the future. “We might even look at vernacular movies. Red Chillies has a huge in-house talent pool from across India, which might be utilized for such movies. But nothing is finalized as of now,” he added.
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