New sensation Imran Khan dominates the publicity campaign for new release Kidnap overshadowing veteran actor Sanjay Dutt. The film’s director, Sanjay Gadhvi, has termed it a wrong move and an example of how the industry worships the rising “ sun”.

Commenting on the balance in publicity enjoyed by the two actors, Sanjay Gadhvi said,” “At first, I’d say the ratio of space allotted to Sanjay Dutt and Imran was 50:50. As the release approached, it tilted somewhat towards Imran. I guess he’s seen as the wonder boy from ‘Jaane Tu… Ya Jaane Na’. And the film business worships the rising sun.”

Sanjay Dutt was not available for comment as he is away on an African safari with his friends.

Gadhvi added: “Sometimes it is important for an individual to look beyond the immediate benefits. So I’d like to say, this tilt towards projecting Imran was wrong. If I had a say, I’d never do it.”

Gadhvi denied knowledge of marketing strategies. “I’m zero at it. Even when I was at Yash Raj Films, I never bothered with how ‘Dhoom’ and ‘Dhoom 2′ were marketed. I guess the producers of ‘Kidnap‘ knew what they were doing.”

‘Kidnap’, released Thursday, is produced by Shree Ashtavinayak Cine Vision Ltd. The production house’s last big hit was ‘Jab We Met‘.