In a recent interview, Shah Rukh Khan expressed his pride at Bollywood’s growing popularity abroad. For example, in a recent report it was said that 3.2 billion people across the world knew about the Bollywood King, Shah Rukh Khan as compared to 2.7 billion who knew about Hollywood heartthrob Tom Cruise.

Asked whether Bollywood can celebrate on being globally popular, Shah Rukh Khan said,” Why not? There’s nothing wrong about celebrating our achievements, irrespective of the measure. We have a reason to celebrate in what we believe. I feel proud to see Bollywood stepping into the global world. So far, we have done very well. But we are not the leading light. We have lit a spark. But I am sure in another five to six years we will get brighter.”

How much has Bollywood contributed to the India Shining movement? He said,” We are packaging our product well. Wherever a country is taking its first giant step forward, and the economy is making a headway, the first thing that gets noticed prominently is the film industry. Bollywood is getting noticed worldwide because Indian films are a cultural package. They are the reflection of the country’s growth right now. The India Shining movement has certainly opened up great avenues for all sectors, including fashion, films and others.”

Asked how he personally contributes to the India shining image, Shah Rukh Khan quipped,” Everyone knows me as a film star from India. So, when I am called upon anywhere internationally, I make a point to project a respectable, warm, progressive and educated image of my country. I make sure that my country is looked at in the right way. I am a responsible spokesperson, and an ambassador of my country in this regard.”

His vision for a globalized Bollywood? “ I think we must adopt the marketing technology of the West; and I don’t mean PR. The market is huge and the strategy is bigger. We should utilize that knowledge and package ourselves with our essence. I mean, our films should dress up in way that when someone sees them, they are able to relate to the language. There has to be a universal appeal to that dressing. And yes, we must work on our screenplay. That’s a weak area and needs attention for a global appeal.”