Bharti Airtel Limited launched its new direct-to-home (DTH) satellite TV service from Thursday. The service will reportedly be available to customers through 21,000 retail locations in various cities across India.

The service which has MPEG4 standard video with DVB S2 technology, will be available in 62 cities in first phase. Airtel also claims to have a 20 percent larger dish antenna for better performance during rains.

It also promises to offer exclusive content such as World space Radio, interactive applications such as iMatinee to book cinema tickets, iTravel to browse and book travel packages, iShop for shopping on TV, iCity to get city’s information and Widgets which update the latest stock news. It also features audio gain control to ensure uniform audio levels across all channels and an on-screen account meter and low battery indicator.

The company informed that it has a team of 800 professionally-trained service engineers and 24×7 customer care representatives. Mr. Manoj Kohli, CEO and Jt. MD, Bharti Airtel, remarked, “Today we are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens.”