Shah Rukh Khan is going to endorse Linc pens, according to reports. Linc Pen and Plastics, a branded pen company, has appointed Shah Rukh Khan as their brand ambassador. This is the first time that Linc Pen has opted for a celebrity ambassador to endorse its products.

Deepak Jalan, managing director, Linc Pen, says, “We are very proud to have Shah Rukh Khan as our brand ambassador. Khan is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes as well.”

“Moreover, SRK cuts across age groups and demographics and appeals to a universal audience just like our products and was therefore a natural fit for the brand, ” he added.

Linc Pen will be spending Rs 8 crore this year for advertising and marketing. Linc accounts for 5 per cent of the Rs 500 crore western India market for writing instruments. Pan-India, the company has a 9 per cent market share with Cello and Reynolds being the major competitors. The pen industry in India is worth Rs 2,000 crore.

Linc has been growing steadily at 20% per annum and the association with Khan is sure to boost both the brand value and its growing customer base. Wishing the Linc family the very best, SRK commented, “It’s wonderful to be a part of the Linc team.”

At last count, Khan had endorsed as many as 18 brands in 2008 across categories. Some of them are Tag Heuer, Hyundai, Nokia, Airtel, Compaq PC, Pepsi, Dish TV, Sunfeast, S Kumars, ICICI Bank and Fair and Handsome amongst others