The prestigious Swiss watchmaker Longines recently introduced its Admiral Collection that features a 24 hour-second time zone as well as a chronograph model. The collection was launched by Longines Ambassadress of Elegance, Aishwarya Rai Bachchan at an elegant fashion presentation in Mumbai last afternoon.

Depicting the amalgamation of various geographical boundaries, the fashion show showcased the various ranges of the Longines Admiral Collection. Presenting the watches were leading models like Nina Manuel, Carol Gracias, Bhavna Sharma, Pia Trivedi and Niketan Madhok dressed in Ermenigildo Zegna and Gauri & Nainika Karan ensembles. The highlight of the show of course, was the elegant Aishwarya Rai , who proudly flaunted the Longines Admiral.

Launching the collection, Mr Claude Jaunin, Regional Sales Manager (Asia Pacific), Longines; said, “The Longines Admiral series evokes the prestigious dimension of sport in which aesthetics, precision and the beauty of the action predominate. Mumbai is the financial capital of this country, and therefore, a watch for business travelers had to be launched here.”

Talking about her recent possession, Brand Ambassador Aishwarya Rai Bachchan said, ‘This line introduces the subtle ambivalence of an outline that is both sober and robust, and perfectly illustrates Longines’ innate ability to match elegance and performance.”

Based in Saint-Imier, Switzerland, since 1832, the Longines maison can boast more than 175 uninterrupted years of watchmaking expertise and 130 years of sporting heritage as timekeeper for world championship events and partner of international federations. Located in more than 130 countries, Longines is part of Swatch Group S.A., leading world manufacturer of timepieces.