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Karan Johar high on success of Dostana

With its unconventional story line and irrepressible comedy, Karan Johar’s Dostana is making waves at the box office.

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And the Man himself, Karan Johar is more than pleased. Whether it was targeted to a city audience, he replies,” I have great faith in my audience and even while making Dostana, we knew that the film is mainly looking at big cities business. We understand the kind of demographics we were catering at. This is why in the overseas too it has been such a big success.”

He rubbishes the ghost of recession overshadowing the industry. “ I am particularly gladdened by the fact that despite recession, the film has performed globally. All those talks of economic meltdown affecting film business as well have been evaporated with the collections of Dostana which has taken one of the best opening weeks in last so many months, “ he quips.

He reminisces on the mixed feedback that the movie evinced initially, ” The responses I received on Day One made sure that Dostana was headed in the right direction. Of course every movie comes with feedback, which represents two sides of the same coin. Even in case of Dostana, there was positive as well as negative feedback. Some loved it but some hated it too. That’s ok, its show business and this is why we are here. What is overwhelming is that those who loved the movie far surpassed the ones who didn’t. The collections for the films only convey the same!

Dostana’s success means a lot to him. “It absolutely means a lot to me because first and foremost it is a validation of all the hard work from the team. Also, the brand image that Dharma Productions stands for has been taken care of after Dostana. I had to maintain a quality of production house and I am glad that the film has only added on to it, “ he adds.

Dostana has performed well geographically uniformly across India with multiplexes scoring better than single screens. This film has broken 7-day collection records at a number of stations.

It will be wait and watch for next week when it competes with Subhash Ghai’s Yuvvraaj.

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Entertainment Correspondent writes about Bollywood and the entertainment world.
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