Malaika Arora Khan the brand ambassador of Fly Phones launched the The Hummer for the Fly brand of Meridian Mobile. Malaika Arora Khan said “When I came to know about the phone first, my first impression was that the phone is obviously for the males. Having used it, however, I feel quite differently now,” Designing of mobile phones on various themes is catching up.

As there are fashion phones being launched by companies like LG and Samsung this appears to be an attempt to garner the male users. The Hummer has become famous for the Macho image after the Iraq War.

The hand set is being launched in the Yellow, Military camouflage and Black colours. It has a 262K color LCD with touch screen, a 2MP camera, 256MB MicroSD card bundled, FM radio and MP3 player. 15 more models are going to be launched in the next quarter.