The Reliance-Anil Dhirubhai Ambani Group has a new brand ambassador. It is none other than top bollywood star Hrithik Roshan. The star has been known to be very choosy in selecting his endorsement. The Reliance-Anil Dhirubhai Ambani Group is one of the leaders in communications with telecom, entertainment and financial services.

Reliance Communications is running the Reliance CDMA and the newly introduced GSM network. It is also owning the brand Big TV which is the direct to home service. Other services are Reliance Financial Services and Reliance Energy.

Hrithik Roshan is known to be shooting upto eight advertisements in Bangkok. This promotional campaign is a big one and will lend the face of the superstar Hrithik Roshan to all these Reliance Products. The details of pricing have been kept a well guarded secret. It is reported that the youth image and international appeal of the star were instrumental in his selection as the brand ambassador.