The sound track is climbing up the charts and the grapevine s is buzzing about Vishal’s next movie Kaminey as it nears release date.

Starring Shahid Kapoor and Priyanka Chopra, the film is scheduled to hit screens on August 14 but the filmmaker and lead actor kicked off promotions on Wednesday morning itself, by making an appearance at an FM radio station in Mumbai.

About the unusual title, the director quipped,” The story demanded the title. All the characters in my film are kaminey except one. As a director I am trying to find my own mean desires.”

Shahid Kapoor sported a new look for the event minus the long hair he’s seen wearing for Kaminey. The film is also the actor’s first attempt at a double role.

“I am confident that it is the most difficult role I have done in my career and I don’t know any film which has two lead actors playing brothers who have a speech defect. So it was a very original double role, which I was looking to do. I didn’t want a stereotype double role,” says he.

The audiences are waiting for the film and are lapping in all the publicity rounds.