The Anil Ambani-promoted Adlabs will be renamed Reliance MediaWorks Ltd to reflect its identity as a diversified film and media services company.

“The original name, Adlabs Films, was reflective of the company’s initial business as a film processing laboratory.

“This more accurately reflects our identity as a diversified film and media services company with a global presence,” said Anil Arjun, Chief Executive Officer.

The Anil Ambani-promoted Adlabs Films has also appointed adman and lyricist Prasoon Joshi as a director on the company’s board.

Joshi is the Executive Chairman for McCann Worldgroup India and Regional Creative Director, Asia Pacific.

Joshi has replaced Pradeep Shah who has resigned due to his preoccupations, Adlabs Films said today in a filing to the Bombay Stock Exchange.