They are the golden couple in Bollywood. Now Aishwarya Rai and Abhishek Bachchan have been roped in to star together in a T.V. advertisement.

The star pair has apparently been paid a hefty Rs. 25 crores by Hindustan Lever to star in the ad for the soap brand Lux.

The ad will have a sizzling Aishwarya playing a naughty trick and mesmerizing Abhishek who just can’t seem to resist her.

The commercial has been directed by Stephen Mead and Shankar Ehsaan Loy have pitched in with the background music. Aki Narula has designed the costume for the ad which will start airing from later this month.

This is their first ad together though the two have featured as a couple in films like Kuch Naa Kaho, Dhai Akshar Prem Ke, Umrao Jaan and Guru. Their next is Mani Ratnam’s Ravan.