Lenovo is trying to grab a larger share of the ever growing Lap Top segment in India. It is lining up a series of products from its inventory to target the small and medium business segment in India. The products will be from the ThinkPad PC brand.

Lenovo will be targeting 150 cities. Value Added Resellers (VAR) and System Integrators (SI) are being used to beef up the marketing chain. Mr Amar Babu, Managing Director, Lenovo India said “After fortifying our leadership position in the large enterprise PC segment and building our presence in the consumer PC segment, we are now expanding the scope of growth in our India business with our renewed strategy for the important SMB segment”.

Alex Li, Vice President, Transaction Sales, Lenovo, said on the occasion, “As a recognized leader in business computing, the ThinkPad brand gives us the leverage to reach out to the premium SMB customers. Now, with the new ThinkPad Edge Series and the ThinkPad X100e, we are targeting the mainstreamsegment in SMB as well”. The Thinkpad X100e is priced at Rs 29,950 and is operated by the Windows 7 starter edition.