The Virgin Mobile service targets youth as their main customers. The management of the company believes that the youth can be easily reached through the medium of the internet. The company has started marketing its products and services online through its website www.virginmobile.in.

Motorola has launched the Motojewel, a fashion phone. It targets those who intend using their mobile phone to make a fashion statement.

LG has introduced another handset in its popular Dynamite series. It is the KP199 whose USP is extraordinary battery life. The KP199 boasts a talk time of 30 hours and a standby time of 30 days.

Spice Mobile has launched the S-820 music phone to target music lovers in India. Its USP being music most of the features are incorporated to enhance your multimedia experience.

Sony Ericsson has unveiled the T700, an ultra thin phone. It is meant to be the successor if the T610 style icon. This mobile handset which is 10 mm thick sports a flawless design and premium features.

LG has launched an entry level mobile handset, the KP 106B with the USP of long battery life. The handset is supposed to be a perfect combination of looks and functionality.