After experimenting with the Big screen, Shah Rukh Khan is venturing into production in the small screen with his newly launched company, Idiot box which will produce exclusively for the television audience.

After the super success of Om Shanti Om and the great buzz enjoyed by forthcoming pic Billo Barber, Shah Rukh Khan’s Red Chillies Entertainment is set to invest Rs 100 crore in three new projects to roll out next year.